February 2026

Creative

Hatewatch The Oscars

OOH + SOCIAL + HERO FILM

The Challenge:
Create a campaign that answers the question, “Are some opinions about movies more correct than others?”
and encourages people to go to theatres and participate socially on the platform.

The Idea:

We’re hosting Oscar ‘Hate-watch’ parties at AMC theatres across the US, where cinephiles can bond over their shared film frustrations.

Tickets to the hate-watch will be given to users who participate in The People’s Ballot, an in-app Letterboxd Oscar ballot representing the people’s choice.